Oasis Custom Decks
UGC Shoot Script · 2026-08-18

Your 15-Clip Shoot — 60 Ads From One Afternoon

Jacob — record the 15 numbered lines below and we can build 60 different ads out of them. Same shirt, same spot, one line at a time. Every line here has been timed to a normal speaking pace, so say it the way you'd actually say it and it fits. You don't need to rush — you just need to not add.

📱 9:16 Vertical 🎙️ Talking Head ⏱️ 15 clips to record 🧩 60 possible ads 📏 Longest cut: 165 words ≈ 65s
📋 Read this first · 2 minutes

How to record this (you've got this)

You don't need to be a videographer or memorize anything. Every numbered line in this doc is its own short, separate clip — just work down the list and record them one at a time on your phone. Follow the four rules below and you'll nail it. When in doubt, do 2–3 takes and we'll pick the best.

🔊 Audio Most important

  • This matters more than how the video looks. Bad audio is the #1 thing that kills a clip — clear audio is the #1 thing that saves it.
  • Record somewhere quiet. No fans, AC, TV, traffic, or wind. Big empty rooms echo — a normal furnished room sounds better.
  • Get the mic close. Best: a cheap clip-on lav mic (~$20) or your wired earbuds with the built-in mic. No mic? Keep the phone about an arm's length away, not across the room.
  • Test before you commit. Record 10 seconds, play it back, make sure your voice is crisp — then record the rest.

📱 Shoot vertical

  • Hold the phone upright (portrait), never sideways. If it's filmed horizontal we can't use it for Reels/Stories/TikTok.
  • Frame yourself from mid-chest up, eyes in the upper third, a little space above your head.
  • Keep it steady. Prop the phone against something or have someone hold it — no shaky, walking-and-talking handheld.

💡 Lighting

  • Light on your face, not behind you. Face the window or the sun — never stand with a bright window/sky behind you (that turns you into a shadow).
  • Outdoors: open shade or early-morning / late-afternoon light is gold. Avoid harsh midday sun that makes you squint and casts hard shadows.
  • Indoors: face a window, add a lamp if it's dim. Even, natural light beats a dark "cinematic" look every time.

🎬 Record modular (this is what makes it easy)

  • One line = one clip. Don't try to perform the whole ad in a single take. Say one numbered line, stop, record the next. We assemble them afterward.
  • Stay consistent the whole session — same shirt, same spot, same framing — so any clip snaps together with any other. This is the secret to the 60-ad system.
  • Mess up? No problem. Just re-record that one line. Give us 2–3 takes of each and we'll grab the best one.
  • Talk to one person — imagine a neighbor across the fence, not "a camera." Real and natural beats polished. Pauses are totally fine.
  • Suggested order: work straight down the page — the 10 Hooks first (same spot, back to back), then the 3 Bodies, then the 2 CTAs. Read Body A out loud once before you roll, just to get the feel of it.
The idea behind all of it: Homeowners around Butler County aren't shopping for the cheapest deck. They're shopping for somebody they can trust with $30,000 and three weeks in their backyard. Every line below does two jobs: give the right homeowner hope they've finally found that person — and let the wrong one scroll past before they waste your Saturday.

🎣 Hooks

≤30 words each · record all 10

These are the scroll-stoppers — say them word for word. Each opens a different door; we find out which one your buyers walk through.

1
Geo call-out · 24 words
"Butler County — if you're thinking about a new deck this year, stop scrolling. There's something you should know before you get a single quote."
🔁 Record this one 3 times, swapping the town each time: "Butler County" → "Cranberry, Mars, and Seven Fields" → "North Hills and Zelienople." Same line, different names — we match each version to the towns we're advertising in.
2
Price anchor / filter · 27 words
"Before you get a deck quote in Pittsburgh, here's the number nobody says out loud: most composite decks we build land between twenty and forty-five thousand dollars."
3
The fear · 23 words
"The scary part of building a deck isn't the price. It's handing thirty grand to somebody and hoping they don't disappear halfway through."
4
Total-cost-of-cheap · 21 words
"The most expensive deck you'll ever buy is the cheap one. Here's how to spot the difference before you sign anything."
5
Three-quotes dread · 25 words
"Three deck quotes. Three different prices. Three guys who all say they're the best. And no way to tell who's actually telling you the truth."
6
Burned homeowner · 24 words
"If a contractor already burned you once, you're not looking for a deck. You're looking for somebody you can actually trust with your backyard."
7
The parts you can't see · 26 words
"Every deck looks great the day it's finished. What tells you if it lasts twenty years is the part you'll never see again after day two."
8
Dream outcome + season urgency · 23 words
"Picture the first warm Saturday next summer. Everybody's out back on your new deck. That's a decision you make now — not in May."
9
Myth-bust / hope · 24 words
"Everybody says you can't find an honest contractor anymore. If you're about to build a deck, give me ninety seconds to argue with that."
10
How do you even vet a builder · 25 words
"How are you supposed to know a deck builder is any good before he's ever stood in your backyard? That's the part nobody makes easy."

🥩 Bodies — "The Meat"

≤110 words each · record all 3

These carry the argument. Say these in your own words — know the beats, tell them like you'd tell a neighbor. Slow down here; this is what earns the call.

A
Fair-Price Philosophy · 97 words
"I'm Jacob. I own Oasis Custom Decks, right here in Seven Fields. I'll be straight with you — we're not the cheapest bid you'll get. Cheap decks aren't cheap because somebody's being generous. They're cheap because somebody cut something you won't find out about for four years. We charge what it actually costs to build it right, and not a dollar more. That's it. That's the whole pricing philosophy. Most of the composite decks we build run twenty to forty-five thousand. If that's not your number, no hard feelings — I'd rather tell you now than waste your Saturday."
B
People, Not Contractors (the Navy story) · 107 words
"I'm Jacob, I own Oasis Custom Decks. Before I built decks, I served in the Navy. Nobody there cared how something looked. They cared whether it held. One thing stuck with me: you do the work correctly every time, even when nobody's watching. That's still the standard on every job we run. And look — you're not really hiring a deck. You're letting a crew onto your property for a couple weeks, around your house, your family, your dog. Look hard at who those people are before you look at the price. That's why this company exists. Show up. Tell the truth. Do it right the first time."
C
Done Right The First Time · 97 words
"I'm Jacob, I own Oasis Custom Decks. A deck is not something you want to pay for twice. The boards are the easy part. What decides whether you're happy in fifteen years is underneath — footings below the frost line, how the ledger is flashed to your house, the fasteners, the framing nobody photographs. Western Pennsylvania freezes and thaws all winter. Cut a corner down there and you'll find it the hard way. We're a TrexPro Platinum contractor, and there's forty-plus years of combined experience on our crew. That's not bragging. That's just why the thing still stands."

📣 Calls To Action

≤34 words each · record all 2
1
Soft / honest · 31 words
"Tap below and book your Custom Design Meeting and Free Estimate. We walk your yard, design it with you, give you real numbers. No pressure. Tap the link and let's talk."
2
Direct + real scarcity · 31 words
"We only take [NUMBER] builds at a time, and [SEASON]'s calendar is filling. If you want yours done right, tap the link and book your Custom Design Meeting and Free Estimate."
✏️ Fill in the two brackets with your real numbers — how many builds you actually run at once, and which season is filling up (e.g. "four builds at a time, and fall's calendar is filling"). Say what's true; we don't invent scarcity.

🎁 The Offer — "Custom Design Meeting & Free Estimate"

Every ad names the visit instead of asking for a vague "free quote" — and it's the exact name on your booking calendar, so the ad, the page, and the confirmation all say the same thing. Here's what we're telling people it includes. All of it is already how you work:

  • We come to your yard and walk the actual space with you.
  • We design it with you on-site — your layout, your slope, how you'll really use it.
  • Real numbers, not "it depends" — the honest range on your project.
  • Permits, materials, and scheduling handled if you move forward.
  • Zero obligation — if it's not the right year, that's fine.

🧩 How It Comes Together

10 Hooks×3 Bodies×2 CTAs=60 Ads
  • Shoot order: all hooks back-to-back (same wardrobe/spot), then bodies, then CTAs.
  • Consistency: identical wardrobe/setting so any hook edits onto any body.
  • Delivery: talk to one person, not a camera. Authentic beats polished.
  • Naming: OCD_H03 · OCD_M01 · OCD_CTA01 → OCD_FIN_H03-M01-CTA01
  • Test plan: hold body + CTA constant, rotate hooks first; lock winners, then test bodies.

📝 Ad Copy (Post Text)

pick one per ad
Option A · Fair Price
Primary: Most composite decks we build in Butler County run $20,000 to $45,000. I'd rather tell you that up front than waste your Saturday. We'll come out, walk your yard, design it with you, and give you real numbers — not "it depends." No pressure either way. –Jacob
Headline: Get a Truly Fair Price for Your Deck
Description: ⭐️⭐️⭐️⭐️⭐️ Rated · TrexPro Platinum · Butler County & Greater Pittsburgh
Button: Learn More
Option B · Navy / Trust
Primary: You're not really hiring a deck. You're letting a crew onto your property for a couple weeks — around your house, your family, your dog. I served in the Navy before I built decks, and the standard hasn't changed: do the work right every time, even when nobody's watching. Tap below to book your Custom Design Meeting & Free Estimate. –Jacob
Headline: A Deck Builder You Can Actually Trust
Description: TrexPro Platinum · 40+ Years Combined Experience · Butler County & Greater Pittsburgh
Button: Learn More

✅ Facts Used In This Kit

taken from oasiscustomdecks.com · 2026-08-18

Everything below came off your own website. If any of it is out of date or you'd say it differently, tell us before you shoot — it's a two-minute fix now and a reshoot later.

  • Jacob Weaver, founder — "years of service in the United States Navy… discipline, attention to detail, accountability, and commitment to doing the job right the first time."
  • Company value, verbatim: "doing work correctly every time, even when no one is watching."
  • TrexPro Platinum contractor · TimberTech certified · Trex, TimberTech, Deckorators.
  • 40+ years of combined industry experience.
  • Published pricing: composite decks $20,000–$45,000+ · larger/elevated/custom $50,000+.
  • Service area: Butler County + greater Pittsburgh — Cranberry Twp, Mars, Seven Fields, Jackson Twp, Warrendale, Zelienople, North Hills, Adams Twp.